Bonex builds up a new sales structure and starts the worldwide recruitment of national and international partners.

Years of development with heart and knowledge, continuous improvement and adaptation to the needs of DPV-diving have brought the brand Bonex, and the power package aquaProp originated from the same company, to the current status. With its optimum level of development and an over 10 years built-up, outstanding and knowledgeable image the product now has great potential and is ready for the international market. In this way, Bonex will reorient its marketing strategy in the future. On the long term the focus will be aligned on the development of new resale structures and actively concentrate on the recruitment of new national and international partners.

“Now is the time to distribute our products worldwide with the help of new partners and to gain a larger market share. Therefore, we are searching for international distribution partners and welcome inquiries.” the company explains the relaunch of the new marketing strategy.

New direction – The Expansion
Due to a ten years development, the Bonex products feature outstanding and mature technology. This is considered as a leading argument in comparison with the current competitors. This technological leadership will be strengthened further on and expanded short and medium termed through active communication measures. In addition, the marketing will be focused on reseller acquisition and customer marketing. Advanced communication, test events, attractive offers for new and existing partners and presence in all major fairs will be part of the expansion.

The implementation
„The step into the international market is a responsible and comprehensive task.” Therefore, the founders and developers of Bonex, Christiane and Patrick Bonetsmüller, give this task in experienced hands. From July 2016 on, the sales specialist and enterprise developer Ramin Mirbaha will assume the entry into the international market. As part of this, the company announces the handover to Mr. Ramin Mirbaha as the new owner of Bonex GmbH & Co.KG. The acquisition was sealed July 1st, 2016.

“It is our goal to make Bonex conceptual for highest quality with sophisticated technology for each sport and technical diver. The already excellent quality of our service will be expanded.” Ramin Mirbaha assures the future development of the brand.

The man of action – Ramin Mirbaha
Ramin Mirbaha boasts many years of experience as a general manager and established himself three companies in the field of communication soft- and hardware. During his career, he worked for renowned companies such as Fresenius AG or Level 3 Communications, specializing in business development, sales and marketing. His special interest is the development of international distribution structures.

Already at the first meeting, Ramin Mirbaha, likewise an avid scuba diver shared the passion to Bonex. “I was immediately impressed by the company and their products. In all Bonex models, you can literally see and feel the years of intensive development. The products have been developed with a lot of knowledge and passion for diving.”

By combining professionalism and passion, the brand will be conducted in the future with full dedication to diving and enthusiasm for the product. In addition, it will embark on an international level. The previous managing director Christiane Bonetsmüller will be in advisory function furthermore and will lead together with Mr Ramin Mirbaha the company in the future.

We wanted to know from Mr Mirbaha in which waters his dream-dive with a Bonex will take place?
“I’d prefer to explore the top10wrecks with a Bonex scooter. The first one would be the 200 meter long S.S President Coolidge in Vanuatu.”

This lake is large, you could say huge –a surface area of 18 qkm offers a lot of space for waterfowls, water sportsmen and natural spectacles of a particular kind.

Despite the considerable size of the lake, it is relatively unknown also in diving circles. Until autumn 2015, even myself I had no idea at all that it exists. Instead going to dance into May, we started out from 29.04. – 01.05.2016 for a little exploration to Mücheln in Saxony-Anhalt.

At the largest artificial lake in Germany, Heiko Günzel operates his dive centre and invited to a Bonex scooter event. The dive centre celebrated its two years anniversary, which we wanted to celebrate and support with our Bonex DPVs. The numerous AquaProp testers and enthusiastic Bonex fans rocked the lake!

We are sure that scooter divers write the future of this young lake. Our UW vehicles are there not only permitted there, but also a must! The lake is huge and pure adventure. If you would like to see all of it, a motorized Bonex-Dive is inevitable.
We had fantastic visibility and were assured that it is always like that. Filtering mussels in the treetops of the submerged forests and remnants of brown coal in the former GDR opencast mining ensure a brilliant view of 10-25 m, always!

For more information, please contact the Tauchcenter Geisetalsee directly:
Email: info@tauchzentrum-geiseltal.de; www.tauchzentrum-geiseltal.de

These days we received a great report about the Dragor Lux Diving Games where Bonex and AquaProp could be tested for free. The games took place in Zagreb, the capital of Croatia during May. Enjoy reading this nice article:

“The yearly Dragor Lux Diving Games took place from 27 to 29 May at the Camping Village Simuni, our usual training place. The pre-games preparations were exhaustive as we tried to reach as many potential participants as possible through social networks, website, newsletters and diving portals. We had weekly raffles for all our Facebook members who had the chance to win free accommodation during the games – in total, we provided 10 free accommodation gifts.

The number of divers reached 350 out of which 145 contestants. Some photos can be found at the following link: http://ronilackeigre.com/reportaze/ronilacke-igre-2016/

The event actually began on Thursday where we organized a fun dive. On Friday, we had an amusing race in Aqua Park, a small concert and some go-go dancers. The main part of the program took place on Saturday: Equipment testing for free – we offered six Bonex scooters for testing, and contests in four disciplines + photography for non-divers. It all went splendidly without any problem. This year one of the sponsors was a distributor of Mercedes from Split who provided a new E-Class for free testing during the weekend.

The evening was reserved for the gala dinner, awards, raffle, a rock concert and a great firework.

We have pretty much the same program every year, except we change the rock group we hire. The place was covered in promo items – posters, banners, beach flags and all the contestants got an official T-shirt of the games. We also hired a professional camera operator and the plan is to broadcast the video on the national TV HTV1 during the TV show „More“.

We have sent the report to be published in Scuba Life (diving magazine) and it will also be uploaded on various diving portals.

This is the fourth time we organize the Diving games and by now, we have gathered some experience. However, we try to diversify it every year by introducing new disciplines, bringing new sponsors and prizes and more and more entertainers. It is an ever-developing project.

Finally, we wish to thank you for your support and we hope to generate more new Bonex users after the Games.”

Thanks a lot to Dragor Lux for this nice article. Find more information on www.dragorlux.hr.

From 25.05. to 29.05.2016, the diving department of the Höchster Swimming Club was on site near Leipzig, Germany for starting the diving season. Approximately 30 participants were looking forward to this event for a long time- especially as we had the possibility to test two Bonex AquaProps!

The event was attended by a great mixture of divers – from beginners up to Instructors including various Tec-divers. This was also the reason why Bonex in the team was well known. Many of the participants used Bonex Scooters before, especially for dives in the technical section.
According to this, the opinion of the “normal divers” was like that: “However scooters are good for technical divers, for sports divers they are not necessary.” Perhaps that is true – you can also dive without a technical movement, but even as a sports diver, when you want to discover a larger distance, facilities like a DPV are quite helpful! It was clear to the divers as well, and so the underwater vehicles were quickly taken! After a short introduction into the general rules of scooter diving under water, we were ready to go!

It was manifested quickly that the AquaProps are very good in discovering larger distances. They were very handy over and under water. Concerning endurance as well as speed, the AquaProps were quite impressive. Diving with the AquaProps was a great fun -many thanks to Bonex!
Text: Hoechster Swimming Club

A beautiful lake and non-stop-raining – this was the situation at the LST Test-Event at Hemmoor on 29.Mai 2016. So what do we do? For sure we go diving – motivate some nice divers and cross Hemmoor with a DPV! Some of the guests stayed in a nice cottage near the lake which was useful considering the given situation. The coffee tasted better in a warm and dry place, and there were some things to plan before the dive: Who is diving with who and, much more important, who is getting which DPV?! After a bit of “theory” we were ready to go – from steady rain into the water! To show this important event to all family members and dive club friends, our lovely photographer Martin Göbel was around all the time. So we took some beautiful shots and vivid proofs, that a lot fo rain can bring a lot of fun when you only have the right equipment! The participants enjoyed the event a lot and one thing was for sure at the end: We will meet again with a car full of AquaProp and Bonex DPVs!
Thanks a lot to the Test-Diver-Crew and the photographer, we are looking forward to the next DPV-Dive with you!
Sascha & Anja von Heynitz / LST Hamburg

As we already reported, AquaProp is official partner of the Dive Trophy 2016! And the challenges are already running!
The new video of the last Dive Trophy has just gone online.
Following you find some impressions of the events! We are looking forward to many great dives, tricky tasks and an exciting time!

Awesome pictures of the Dive Trophy 2015 you find here, just click the DIVE.TV-Player:

The Dive Trophy 2016 is already the 12th event, which brings numerous divers together worldwide every year and grew up to one of the most popular events of the European diving branch. During the participation period from 01/11/2015 – 30/09/2016 (entry possible at any time), the participants earn points, which are assigned for dives, training courses, equipment purchase, dive travels and experience. The best 100 meet on October 22, 2016 in the indoor diving centre Dive4Life in Siegburg to participate to the final lap. The top 10 divers will be invited for the Dive Trophy Final at the red sea on the end of November to fight for the title “Champion of the Year”. The 100 best participants have the possibility to win numerous prices of the Dive Trophy partners. In addition, special prizes will be raffled during the point collection period.

AquaProp in the Dive Trophy
During the point collection period, the participants dive at the destinations of their choice and, if available, they can already practice a bit of AquaProp Scooter diving before. Furthermore, there are prices to win around the AquaProp during the Qualification period. In the preliminaries at the indoor diving centre in Siegburg and in the final in the Robinson Club Soma Bay, Egypt it is all about the good handling of the AquaProp. The participants have to solve tricky tasks with the AquaProp. Here, not only diving experience, but also skill and endurance in dealing with the AquaProp are in demand! AquaProp – so light, so easy, just take it!

On 17th of may 2016, Timo Dersch, editor from the german dive magazine “Tauchen”, department technics accomplished a DPV-Test on Attersee, Austria. BONEX & AquaProp also participated!
Here you find some impressions of the tests – all details you find in the July-Issue of “Tauchen”.

On occasion of the traditional Spring-Diving, the diving club “1.Tauchclub Freibug”, Germany organized an AquaProp test-Event on 16th of april 2016.
The participants had the possibility to test the AquaProp and compare it to the “heavyweights” of the DPV-Branch.
“The traditional Spring-diving is a holdover from the times, where Dry-Suits were not common and the diving-clubs finished the diving-season with a last dive in autumn, and opened the new season with a typical spring-dive-event. Meanwhile most of our divers are diving all-year-long, but we keep this tradition. So the Scooter-Event was very well visited despite of bad weather and coldness.” explains the operator. Numerous participants came in very good spirits to the traditional event of the diving club.

The feedbacks of the test-divers: “Extremely relaxed diving-fun with a clearly expanded radius of movement. None of the aspirants had problems to get along with the AquaProp underwater – the handling was very easy!”

The feedback of the divers who compared it to one of the heavyweight-scooters: “Compared to the others, the AquaProp won in the category easy-handling, transport and performance which nobody expected from “the little one”, furthermore “painless” Scooter-diving even after 30 Minutes driving.”

On 1st of may 2016 Andrea’s Tauchschule SUN DIVE from Aalen (www.sun-dive.de) organized their first test-Event this year – and it was a great success!
All participants who were interested in diving with a DPV, had the possibility to try a BONEX Scooter. The weather was great, the visibility epic and so the divers could experience a complete new feeling of diving! To cross the lake and pass from one end to the other – no problem.
The feedbacks of the participants: “Just having fun and fly through the water! Brilliant!”
On the end of the event all divers were happy because of this great new experience!

Also for Aqua Prop the event was a great success!
You want to experience the fun of DPV diving with your diving club as well? Sent us a mail to info@aquaprop.de.

On 19th and 20th of march 2016, AquaProp was present on the diving exhibition Dyk Mässan in Stockholm. The swedish diving fair became increasingly popular within the last years and offers a wide range of topics for free- and scuba divers as well as for snorchlers and for each who likes being in- and under water!
For sure AquaProp had to be on the spot! The positive development of the fair brough more visitors this year compared to the last years, and for AquaProp numerous new clients.
Next Dyk Mässan: 18./19.03.2017